The impact of Facebook political campaigns on voter behavior in Ikpoba-Okha Local Government, Edo State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the Study
Facebook political campaigns have emerged as influential tools in shaping voter behavior by disseminating political messages, mobilizing supporters, and facilitating interactive engagement. In Ikpoba-Okha, political actors increasingly leverage Facebook’s widespread reach to target voters with tailored content, campaign advertisements, and interactive forums (Osagie, 2023). These campaigns enable rapid communication of political ideas and foster a sense of community among supporters, thereby influencing voting patterns and political attitudes (Ibe, 2024). However, the effectiveness of these campaigns is moderated by factors such as content credibility, algorithmic biases, and the spread of misinformation (Udo, 2025). This study examines the impact of Facebook political campaigns on voter behavior in Ikpoba-Okha, aiming to determine how digital engagement shapes political participation and voting decisions. The research seeks to provide evidence-based recommendations for optimizing digital campaign strategies in local elections.
Statement of the Problem
While Facebook political campaigns offer significant advantages in reaching voters, concerns remain about their impact on voter behavior in Ikpoba-Okha. The potential for misinformation, biased content, and echo chamber effects may distort voter perceptions and lead to unbalanced political choices (Eze, 2023). These issues highlight the need for a systematic examination of how Facebook campaigns influence voter behavior, particularly in the context of local government elections. This study aims to clarify these dynamics and suggest strategies to mitigate negative effects while enhancing positive political engagement (Ogbonna, 2024).
Objectives of the Study:
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To assess the impact of Facebook political campaigns on voter behavior.
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To identify factors that influence the effectiveness of these campaigns.
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To recommend strategies for improving the credibility and impact of digital political campaigns.
Research Questions:
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How do Facebook political campaigns affect voter behavior in Ikpoba-Okha?
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What factors determine the success of these campaigns?
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How can potential negative impacts be mitigated?
Research Hypotheses:
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Facebook political campaigns have a significant impact on voter behavior.
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The credibility of campaign content positively influences voter decisions.
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Misinformation on Facebook negatively affects voter behavior.
Significance of the Study
This study offers critical insights into the effects of Facebook political campaigns on voter behavior, providing actionable recommendations for political strategists and regulators. Its findings will help enhance the transparency and effectiveness of digital political communication, ultimately contributing to more informed electoral choices (Nnamdi, 2024).
Scope and Limitations of the Study:
This study is limited to Facebook political campaigns in Ikpoba-Okha Local Government and focuses exclusively on their impact on voter behavior.
Definitions of Terms:
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Facebook Political Campaigns: Political marketing strategies executed through Facebook.
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Voter Behavior: The decision-making processes and actions of voters.
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Digital Engagement: The interaction between digital content and its audience.
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